In recent years social media, likely more than anything else, has significantly impacted most of our daily lives. Facebook, the most famous, is moving out of the confines of a typical social network and becoming more and more integrated with other parts of our lives. Indeed, this is something we can notice when hearing common phrases such as "liking this" in everyday conversation or when seeing fashioned Facebook inspired Halloween costumes! Besides, the story of how Facebook was created has even been featured in the Oscar nominated film: "The Social Network".
Lately, I found that the social networking site has even been dipping its foot into the packaging world! A young company based in California, Facedrink, has developed a Facebook inspired energy shot. The company promotes the taste as "tasting like friendship" as a reference to the social media site, as well as using "It gives you Social Energy" in marketing and they define it as "Social Energy is what you need to manage all of the events in your life."
Facedrink is similar to 5-hour Energy which is the number one selling product in the energy shot category. However, the makers of the product claim that it is a healthier alternative to traditional energy shots. The three-calorie energy shot is free of both sugar and carbohydrates. It contains a blend of natural fruit flavors, taurine and 140mg of caffeine.
Each energy shot is wrapped in a deep blue shrink sleeve with simple graphics. Facedrink whose logo is based on Facebook's white artwork is hailed as "the social drink" below it in the same font. Below that is a lighter blue box that says "Add as Friend" as another tribute to the site.
The drink, which has obviously no actual connection to Facebook, is probably going to face some legal trouble when Mark Zuckerberg gets wind of it or maybe he will name it the official drink of Facebook, but probably not. The similarity in design to Facebook is truly uncanny and Zuckerberg is vigilant when it comes to protecting his brand. He recently got his lawyers to ban the sale of the "Poking Inventor," an action figure that bore his likeness, although I will admit that is more of a serious issue.
This new product is being marketed exclusively toward social media users, promising Facebook over-users to provide them "social energy." So is Facedrink destined to be the drink of choice for nerds around the globe?
Lately, I found that the social networking site has even been dipping its foot into the packaging world! A young company based in California, Facedrink, has developed a Facebook inspired energy shot. The company promotes the taste as "tasting like friendship" as a reference to the social media site, as well as using "It gives you Social Energy" in marketing and they define it as "Social Energy is what you need to manage all of the events in your life."
Facedrink is similar to 5-hour Energy which is the number one selling product in the energy shot category. However, the makers of the product claim that it is a healthier alternative to traditional energy shots. The three-calorie energy shot is free of both sugar and carbohydrates. It contains a blend of natural fruit flavors, taurine and 140mg of caffeine.
Each energy shot is wrapped in a deep blue shrink sleeve with simple graphics. Facedrink whose logo is based on Facebook's white artwork is hailed as "the social drink" below it in the same font. Below that is a lighter blue box that says "Add as Friend" as another tribute to the site.
The drink, which has obviously no actual connection to Facebook, is probably going to face some legal trouble when Mark Zuckerberg gets wind of it or maybe he will name it the official drink of Facebook, but probably not. The similarity in design to Facebook is truly uncanny and Zuckerberg is vigilant when it comes to protecting his brand. He recently got his lawyers to ban the sale of the "Poking Inventor," an action figure that bore his likeness, although I will admit that is more of a serious issue.
This new product is being marketed exclusively toward social media users, promising Facebook over-users to provide them "social energy." So is Facedrink destined to be the drink of choice for nerds around the globe?
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Learn more about Facedrink. Stop by Facedrink's site where you can find out all about Energy Drinks and what they can do for you.
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